Strategy & intelligence
Research, positioning and systems thinking that turn ambiguity into a direction worth building.
Entrepreneur. AI Systems Architect. Business Builder. Strategist.
I build leverage at the intersection of companies, software, artificial intelligence and distribution.
My work starts with the business, not the tool. I look for the point where information gets lost, decisions slow down or execution depends on a person remembering every step.
Then I design the system around it: the architecture, the interfaces, the automations, the feedback loops and the human judgment that should stay in the loop.
Obsidian Media is the studio behind this work. It is a platform for building companies and systems that become more capable with every cycle.
Research, positioning and systems thinking that turn ambiguity into a direction worth building.
Agents, internal tools, integrations and infrastructure designed around the operating reality.
Search, content, commerce and workflows that give the work somewhere to go.
Persistent coordination, specialized agents and operating loops designed to keep company work moving under human control.
Read the brief ↗Bounded intelligence with durable context, explicit tools and escalation paths for work that needs to continue.
Read the brief ↗A repeatable source-to-distribution layer for digital products, offers and commercial surfaces.
Read the brief ↗Evidence capture and decision surfaces that reduce the distance between knowing and acting.
Read the brief ↗The most useful starting point is a real operating constraint, not a list of fashionable tools.